Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
For event planners, there's no such thing as a dress rehearsal!
Any event you plan and stage is a reflection of your company's image — from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:
Choosing the best venue
Preparing and managing the budget
Scheduling and staffing
Coordinating food and beverage, décor, entertainment, and themes
Working with professionals, such as public relations firms and creative directors.
What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning:
Includes sample costing forms to help you generate a detailed project plan and budget.
Explains what you need to ask before you contract with suppliers.
Is loaded with practical tips and examples that will help you avoid expensive mistakes.
Features a companion website with forms from the book, additional forms, author Q&A, and more.
Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:
Corporate in-house event planners
Public relations and communications companies, and their clients
Marketing and corporate communications professionals
Fundraisers and not-for-profit organizations
Professionals in the hospitality and entertainment industries
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Product Details
Author:
Judy Allen
Hardcover:
320 pages
Publisher:
Wiley
Publication Date:
April 11, 2000
Language:
English
ISBN:
0471644129
Package Length:
9.1 inches
Package Width:
5.7 inches
Package Height:
0.5 inches
Package Weight:
1.25 pounds
Average Customer Rating:
based on 18 reviews
Customer Reviews
Average Customer Review: ( 18 customer reviews )
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Most Helpful Customer Reviews
88 of 88 found the following review helpful:
All inclusive Event Planning Apr 05, 2002 Having planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.
45 of 45 found the following review helpful:
Movie Stars and Presidents Aug 10, 2001
By C. Walker
"cwalkertx"
I thought this book was much to focused on "major" events. After the first couple of chapters I really felt that the book was focused on setting up elaborate events for VIP's. If you have a very high budget and need to entertain celebrities, then this book will be helpful.
39 of 39 found the following review helpful:
Packed with Knowledge! Oct 14, 2005
By Rolf Dobelli
"getAbstract"
Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.
24 of 24 found the following review helpful:
A great find! Nov 25, 2000
By Vicki Spina Judy turns what could have been a rather dry subject into one that is filled with lively stories and money and time saving tips! It's easy to read and for a beginner (which I am) she brought up numerous "thought provoking" questions, I'd never even thought of! Even seasoned event planners will gain a lot from this book-reminding all of the basic principles of "an ounce of prevention". This book is well laid out and flows easily-following a time-line that one must follow to pull off a successful event. I especially enjoyed the stories and tips.
All in all, I'd give this book a true "thumbs up". I will recommend it to anyone I know who is looking to engage in an event which will be long remembered.
27 of 28 found the following review helpful:
Great read and reference for any type of event planner. Dec 23, 2000
By G. Dustin Even a seasoned event planner will enjoy the insights that Judy helps to reveal in her book. It is well layed out, even to the point of leading off with location first, which every event planner knows is the number one step in planning. The steps and points of looking for a location,includes detailed information on what to consider when looking. I particulary like the fact Judy includes using her website, which offers additional advice and insight based on her own experinces. I was hoping to read more regarding contracts but overall the book is A+.
based on 18 reviews
All inclusive Event Planning Apr 05, 2002
Movie Stars and Presidents Aug 10, 2001
By C. Walker
"cwalkertx"
A great find! Nov 25, 2000
By Vicki Spina
